Question: How does Brew work?
‍Answer:
● The platform scrapes millions of data points and marketing activities in multiple channels across the web
● It runs sophisticated NLP data models to extract the essence of the various activities - topics, audiences, engagement metrics, and more.
● Marketing activities are aggregated in multiple dimensions and across multiple channels
● The platform presents the data in interactive, easy-to-understand graphs and layouts.
● Brew provides insights and recommendations based on market trends and competitors' activities.

‍Question: How often is my dashboard's data collected and updated?
‍Answer: Data is updated to your dashboard weekly. However, some pages might be found and updated after a while due to indexing. Overall - on Mondays you should expect to have all data up to the end of the previous week in your dashboard. Engagement metrics specifically are updated on a monthly basis - with data for the previous month added to the dashboard on the 11th.

‍Question: What is a "view"?
‍Answer: It is a set of filters that you can set up across the 6 dimensions in the platform (companies, channels, topics, audiences, regions, verticals) and save to your account so that the next time you log in, you can go directly to your saved view.Brew users often create multiple views for competitors, partners, customers, a new vertical they're penetrating, audiences they're targeting, and more.

‍Question: Do you track the trends over time?
‍Answer: For almost every data widget in the platform, you can switch to a line graph view which will show you how SOV or Engagement scores trend over time. These include trending topics, companies' SOV scores, engagement per-audience, and more.

‍Question: How can I see data for a specific time frame?
‍Answer: On the top right part of your screen, you can select the time frame for which all data on the dashboard will show. Options include set time frames (e.g. last month, this year) or custom dates. You then have 2 ways to view the data:
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● Aggregation of all the data in a specific period of time
● Trend line over time

‍Question: How does Brew identify the audience for marketing activities?
‍Answer: We analyze each activity to try and identify the target audience specific by job titles, based on its content - searching for specific keywords that will indicate who is the target audience. We do not collect data on the users that are viewing or engaging with the activity.

‍Question: How does Brew determine the region for marketing activities?
Answer:
a. Where an activity is taking place (e.g. an event taking place in San Francisco)
b. A region being mentioned within the content (e.g. blog on UK essential workers going on strike)

‍Question: Why am I seeing the same marketing activity more than once on an activity list?
‍Answer: Some causes for duplicate activities include:
● The Same event is referenced by multiple companies - each one on a different page/URL
● The same PR is reposted multiple times on different publications
● Social activities might be repetitive when promoting other activities such as a webinar or an event
However, we do not count marketing activities that show twice as double regarding the algorithm.
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● The Same event is referenced by multiple companies - each one on a different page/URL
● The same PR is reposted multiple times on different publications
● Social activities might be repetitive when promoting other activities such as a webinar or an event

‍Question: Can I export my data?
‍Answer: You can export any data widget to a PNG file, copy as an image to your clipboard, or export to Excel. You can also export activities lists and ranking lists to CSV files.

Question: Which channels are you tracking?
‍Answer: On social - Twitter and Linkedin, websites - including blog posts and main web pages, events and conferences, webinars, news and PR activities.

‍Question: How does Brew collect Linkedin posts:
‍Answer: LinkedIn posts are retrieved from the companies’ public pages (i.e. without logging in to the platform) as well as showcase pages. Personal accounts are not collected.

‍Question: How does Brew collect Tweets?
‍Answer: Tweets posted on the company channel. Retweets and comments are not collected.

‍Question: How does Brew collect Blogs?
‍Answer: Blogs are collected from the company's website ,usually found under the 'Blog' page. We collect everything on that page, going back one year, and then keep refreshing the data on a weekly basis. We can also collect data from ad-hoc sources such as a medium page.

‍Question: How does Brew collect PR and News?
‍Answer: We use 3rd party vendors as well as our own resources.

‍Question: How does Brew collect Events and Webinars:
‍Answer: Events and webinars are picked up from events pages across the web, then crawled to identify which companies are participating and which topics will be discussed.

‍Question: What defines an ‘Event’?
‍Answer: Anything with an agenda. 5 webinars published with the same link? an event. Offline meeting? Event. One hour talk by one speaker? Usually a webinar. We follow the company’s guidelines, if they call it an event, so do we.

Question: How does Brew measure Share of Voice?
‍Answer: Brew calculates SOV based on the percentage each company has out of all activities in the market. The platform maps each activity to the relevant company it's associated with and then aggregates the total number of activities by each company in the market as well as all total activities in the market.

To find the SOV score, the platform calculates the total number of activities by a company out of all activities in the market - if a company has 100 activities out of 1000 in the market, then its SOV score is 10%. The same calculation can be done on different dimensions - topic, channel, region, etc.

‍Question: Does adding filters to my view affect SOV scores?
‍Answer: Yes. When applying different filters to your view, then only activities that match your selection will be counted for SOV calculations. This means that the "total market activity" is now the "total relevant market activity", and the same applies to activities associated with your company.

Question: How does Brew measure engagement?
‍Answer: The calculation of engagement is done differently for every channel based on the following metrics:
● Blogs/PRs/Webinars/Events - Web traffic on the webpage of the activity
● Twitter - number of likes, re-tweets, replies, quoted tweets, and the number of followers of the company
● LinkedIn - number of reactions and comments and the number of followers of the company
These metrics are used to calculate a score for each activity that are aggregated to a channel benchmark. The benchmark adjusts according to the filters selected in your view. Engagement scores are calculated relatively to the channel benchmark, showing their percentage in comparison to the benchmark.

‍Question: What’s the baseline of engagement that you are benchmarking against?
‍Answer: The engagement benchmark is calculated based on all the activities in the selected context or view. For each activity, an engagement score is calculated and then all scores are aggregated to a benchmark per-channel and a cross-channel benchmark, which is the one displayed in the platform.

‍Question: How often does engagement data refresh?
‍Answer: Engagement data updates on a monthly bases. All data for the previous month is available from the 11th of the current month (e.g. the data for January will be available from the 11th of February).

‍Question: How can I see engagement for a specific time frame?
‍Answer: You can either use the date filter on the top right of the dashboard to select a specific time-frame, which will effect the engagement benchmark and rates, or you can select the graph line view to get trend lines and see how the engagement scores for a company, topic or audience change over time.

‍Question: What are the different viewing options for Engagement?
‍Answer:
● There are 5 different dimensions for Engagement, where you can view engagement scores per company, per topic, per audience, per channel or per vertical.
● You can view SOV only or select to view Engagement vs. SOV - meaning, SOV rates alongside Engagement rates against the market benchmark for engagement.
● To see how your company stacks up to the market, you can click the arrow icon on the left hand side to add your own Engagement and/or SOV scores to the dashboard.
● Lastly, you can organize values by engagement scores (highest to lowest) or by SOV scores.

Question: What does Reach and Relevance refer to in the publisher ranking?
Answer: Potential Reach - how many customers this publication can potentially reach (based on global rankings). Relevance - based on the articles of that publisher, how relevant they are to the market definition selected for your account - companies, topics and audiences.

‍Question:  How is relevance score calculated?
Answer:  Brew's relevance score is based on an aggregation of how much an event or publisher matches with the audiences, companies ,and topics you selected for your own market definition.

Question: How does Brew create the competitive calendars?
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‍Answer: The platform uses everything that is publicly available on the web - content on the competitors' website, web mentions, PR, events and webinars that can be seen for future dates, and more.

Question: Which companies should I select for my market definition when setting up my account?
Answer: Consider adding the following 4 types of companies, ranked by importance:
 a. Direct competitors
 b. Dominant players in your market and indirect competitors
 c. Potential partners
 d. ICPs and ABM target accounts

Question: Can I change or update my market definition (companies, keywords and audiences) after my workspace has been set up?
Answer: The system enables the user to add or remove any company, topic, or audiences based on the changes in the market

Question: How many views can I create within my dashboard?
Answer: You can create an unlimited number of views.

Question: How can I add a user to my account?
Answer: Contact your CRM

Question: I have a question or issue regarding invoices and billing.
Answer: Contact us at accounts@getbrew.com and we'll be happy to help.

Question: What modules are included in my dashboard?
Answer: All of the modules in the platform are available to every Brew customer, including SOV, Engagement, Ranking, Competitive Calendar, and SOV Simulator.

Question: Is there a cheaper, "lite" version of Brew?
Answer: No, all Brew customers receive full access to the entire spectrum of Brew's capabilities and features. This, to provide marketing teams will the complete value that Brew offers including vast visibility and in-depth insight into the market, competition, target personas, and your own marketing activities.

Monitoring the main topics my competitors are talking about
● Use the "Companies" filter to select the top competitors that you want to monitor. Change the dates on the top right of the screen to select the timeframe you're interested in. Then, check the "Topics" dimension to see which have the highest Share of Voice. You can click on any to view the marketing activities your competitors are running for each topic, or change to the line graph view to find trends over time.
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Identifying competitors and other companies in my space that I should follow closely
● Companies with the highest SOV scores are the dominant players in your market. They are normally the ones to dictate market trends,
● Companies with the highest Engagement scores are high-performing companies that are worth learning from and seeing inspiration.
● Companies that dominate specific topics or audiences you are targeting are also important to keep a close eye on.
● Pro tip: Set up a "Competitor Calendar" to track specific activities by key competitors.
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Building my content plan
● Identify trending topics
● Identify the top engaging topics for your target personas
● View top engaging activities by other players in the market to inspire ideas and duplicate successes
● Identify gaps and opportunities - topics with high engagement and low SOV, key topics that will be discussed in upcoming events and webinars that you're attending, trending topics among your partners
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Identifying events and conferences to attend
● Click on the ranking list button on the top right corner. Brew's platform will rank the events in the list based on their potential size and relevance to your products and audiences.
● Looking to meet specific personas? Use the six dimensions to filter for your key audiences and verticals. Rankings will adjust accordingly.
● Use the competitor calendar for you biggest competitors to identify the events they're going to.